Hi, i'm Joachim Schwarm. I develop things for the web since 2008.

On my journey i've dived in several related disciplines like SEO, Data Science and Business Intelligence. And although i'm a developer at heart, i also found passion in fields like product management, online marketing and growth hacking.

So, "Full-Stack" means a lot more to me than just Frontend and Backend.

My Preferred Tech-Stack

When it comes to software architecture, i'm quite open to whatever fits the requirements. I would never force a fancy stack on just a static company-vcard-page just for the sake of using it.

With that being said, here's what i'd choose for a typical mid- to large-scale web application:





Elastic Search



Git, Docker & Gulp

Additional Skills


Zend Framework

Wordpress (MU)

Linux Server Admin


Co-Founder & Head of Software Development

11/2018 - now
clarton GmbH & Co. KG
  • Bringing business processes of SMBs to the cloud
  • Push forward the digitalisation in germany

Product Manager

11/2017 - 03/2018
DS Digitale Seiten
  • Product Manager for a high-traffic, lead-generating business with over 20 websites.
  • Collected and curated problems and ideas from all departments into actionable concepts.
  • Led the remote development team from idea to launch via scrum and jira.

Growth Hacker

04/2017 - 03/2018
DS Digitale Seiten
  • Growth Hacker for a high-traffic, lead-generating business with over 20 websites.
  • Identified the biggest leverages and optimized the funnel to a 30% improvement.
  • Implemented sustainable methods to be able to identify potentials and keep improving.
  • Identified KPIs and Automated Reporting via Business Intelligence Software.

Head of IT

03/2012 - 04/2017
  • Concept and Development of a custom eCommerce solution.
  • Developed and Implemented various Payment-, Affiliate- and Reseller-APIs.
  • Also improved SEO, managed servers and optimized conversions.

Head of IT

08/2010 - 04/2017
  • Developed custom Wordpress-Themes and -Plugins.
  • Searchengine- and Conversion-Optimization and Server-Administration.
  • Implemented E-Mail-Marketing via Mailchimp and a simple Magazine-Shop with Paypal.

Web Developer

08/2008 - 04/2017
Marktplatz Mittelstand
  • Front- and Backend-Development with PHP (Zend Framework) and MySQL.
  • Relaunched in 2017
    • Frontend: NodeJS, MongoDB, VueJS, SCSS
    • Backend: Golang, NodeJS, RESTful API, MongoDB, ElasticSearch
    • Infrastructure: Docker, Kubernetes